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Top 10 Semrush Alternatives and Competitors

The Best Semrush Alternatives and Competitors Worth the Gold

Search engine optimization (SEO) is essential for increasing website visibility and organic traffic in the modern digital environment. Semrush has been a popular and widely-used SEO tool, but there are several other alternatives and competitors in the market that offer similar or even enhanced features. In this article, we will explore the top 10 Semrush alternatives and competitors, along with their pricing models, to help you find the best fit for your SEO needs.

Best Semrush Alternatives and Competitors

-Best Semrush Alternatives and Competitors-

1. Ahrefs

Ahrefs is one of the most prominent Semrush competitors and is renowned for its comprehensive backlink analysis and keyword research capabilities. The tool provides valuable insights into competitor strategies and offers a vast database of indexed pages. Ahrefs’ pricing starts at $99 per month for the Lite plan, making it an excellent option for both beginners and seasoned SEO professionals. 


Number of users: Ahrefs doesn’t disclose the exact number of users, but it is estimated to have hundreds of thousands of active users.


2. Moz

Moz is a well-established SEO software that offers a range of features, including rank tracking, on-page optimization, and link analysis. With its user-friendly interface and actionable recommendations, Moz is ideal for businesses of all sizes. Pricing for Moz starts at $99 per month for the Standard plan, making it an affordable alternative to Semrush. 


Number of users: Moz has tens of thousands of active users.

3. Serpstat

Serpstat is a powerful SEO platform that covers keyword research, backlink analysis, and competitor research. It provides valuable data to optimize your website’s performance and improve your search rankings. Serpstat’s pricing begins at $69 per month for the Lite plan, offering an economical choice for businesses on a budget. 


Number of users: Serpstat has over 300,000 users.

4. SpyFu

SpyFu focuses on competitor analysis and enables you to learn which keywords and ad strategies are the most successful for your rivals. The tool also provides valuable insights into keyword ranking history. With pricing starting at $39 per month for the Basic plan, SpyFu offers an affordable solution for businesses looking to enhance their competitive intelligence.


Number of users: SpyFu has over 2 million users.

5. Majestic

Majestic is renowned for its backlink database and offers in-depth link analysis. It allows you to understand your website’s authority and trustworthiness in the eyes of search engines. Majestic’s pricing starts at $49.99 per month for the Lite plan, making it an attractive alternative to Semrush for backlink-focused strategies.


Number of users: Majestic has hundreds of thousands of users.

6. SEMrush Sensor

While we are looking for alternatives to SEMrush, it’s worth mentioning that SEMrush itself has a feature called “Sensor” that monitors Google’s algorithm updates and fluctuations in search rankings. This feature helps users understand the impact of algorithm changes on their website’s performance and visibility.

7. Long Tail Pro

As the name suggests, Long Tail Pro focuses on long-tail keyword research, enabling businesses to discover less competitive yet highly targeted keywords. The tool offers features like competitor analysis and rank tracking. Long Tail Pro’s pricing starts at $37 per month for the Starter plan, making it a cost-effective option for keyword-focused strategies.

Long Tail Pro

8. Ubersuggest

Ubersuggest, acquired by Neil Patel, is a versatile SEO tool that offers keyword research, site audit, and content ideas generation. Its user-friendly interface and affordable pricing starting at $29 per month make it a popular choice for small businesses and individual website owners.


9. Raven Tools

Raven Tools is an all-in-one SEO platform that provides website audits, backlink analysis, rank tracking, and reporting features. It is particularly popular among digital marketing agencies. Raven Tools’ pricing starts at $79 per month for the Start plan, making it suitable for agencies of various sizes.

Raven Tools

10. SE Ranking

SE Ranking offers a comprehensive suite of SEO tools, including keyword tracking, competitor analysis, and website audit. It provides data-driven insights to boost your website’s search engine performance. SE Ranking’s pricing starts at $39 per month for the Optimum plan, making it a cost-effective solution for businesses seeking powerful SEO analytics.

SE Ranking

Number of users: SE Ranking has over 400,000 users.


When it comes to improving your website’s SEO performance, having the right tools at your disposal is essential. While Semrush has been a widely popular choice, there are several competent alternatives and competitors available in the market. Each of these tools comes with its unique features and pricing plans, catering to the diverse needs of businesses and individuals alike. Depending on your specific requirements and budget, you can select the one that aligns perfectly with your SEO goals.

What is SEMRush?


1. Are these alternatives suitable for beginners?

Absolutely! Many of these alternatives offer user-friendly interfaces and are designed to cater to beginners and seasoned SEO professionals alike.

2. Which tool provides the most comprehensive backlink analysis?

Ahrefs and Majestic are known for their robust backlink analysis capabilities, providing valuable insights into your website’s link profile.

3. Can I use multiple tools together for SEO?

Yes, you can combine different SEO tools to enhance your overall SEO strategy and gain a deeper understanding of your website’s performance.

4. Is there a free trial available for these tools?

Most of these tools offer free trials or money-back guarantees, allowing you to explore their features before committing to a subscription.

5. How do I decide which tool is best for my business?

Consider your specific SEO needs, budget constraints, and the features offered by each tool. You can also try the free trials to assess which one aligns best with your requirements.

Tags: Semrush Alternatives, Semrush Alternatives and Competitors.

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