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10 Best SEO Tools For Ecommerce – Key Features & Pricing

Best SEO Tools For Ecommerce

Effective Search Engine Optimization (SEO) is crucial for the success of any ecommerce business. To help you achieve higher search rankings, we’ve compiled a list of the top 10 ecommerce SEO tools shortlisted by experts. These tools offer a range of features to optimize your online store and boost your visibility on search engines. Let’s dive into their key features and pricing details.

1. Ahrefs

Without Ahrefs, the list of the best SEO tools for eCommerce would be lacking. One of the best freemium SEO tools, it is utilized by professionals.

Its web crawler is the second-fastest behind Google, hence its backlink data is more accurate than that of any other tool.

A full toolkit is available from Ahrefs to increase a site’s organic visibility. A complete SEO overview of the website, including health score, domain rating, referring domains & backlinks, organic traffic & keywords, is provided through its user-friendly dashboard. Additionally, you can combine it with the Google Search Console to obtain more thorough information on website performance. It has several advantages that make it eligible for inclusion in the list of the top SEO tools for eCommerce sites.


  • Key Features: Ahrefs provides comprehensive keyword research, backlink analysis, and site auditing tools. It also offers content optimization suggestions.
  • Pricing: Plans start at $99/month.

2. SEMrush

Semrush may be the best option if you’re seeking the ideal digital marketing tool. For eCommerce SEO and competitor analysis, Semrush offers a comprehensive toolkit. For a variety of tasks like keyword research, rank tracking, link building, and competitor analysis, it contains more than 25 of the greatest SEO tools for eCommerce.

Semrush helps online retailers identify keyword opportunities, content gaps, and keyword ideas by providing extensive analyses for the websites of rival businesses. It can assist you in developing a strong SEO plan for 2023 eCommerce SEO success.


  • Key Features: SEMrush offers keyword research, competitor analysis, site auditing, and backlink tracking. It also includes a content optimization toolkit.
  • Pricing: Plans start at $99.95/month.

3. Moz Pro

Moz provides a wide range of paid and free eCommerce SEO tools, and more than 35,000 users worldwide rely on them. It makes backlink analysis, rank tracking, and site audits easier. For better SEO, you can identify crawling and indexing-related issues with your site using the site audit feature.

In the community, its MozBar Chrome plugin is a very well-liked free SEO tool. It gives important SEO data from Moz, like the spam score of every website and its domain authority (DA), page authority (PA), and so on.

Moz Pro

  • Key Features: Moz Pro offers keyword research, site auditing, and rank tracking. It provides valuable insights for on-page and off-page SEO.
  • Pricing: Plans start at $99/month.

4. Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a popular software tool used for website optimization and SEO (Search Engine Optimization) purposes. It functions as a web crawler, similar to how search engines like Google crawl websites to index their content.

Screaming Frog SEO Spider

  • Key Features: This tool crawls your website to identify SEO issues, broken links, and duplicate content.
  • Pricing: A free version is available, and the paid version starts at £149/year.

5. Google Search Console

To track a site’s SEO performance on Google, Google Search Console setup is essential. A range of tools are available on this official platform to make search engine optimisation simple. You can use it to track the organic performance of your online store and identify and correct indexing problems.

To help your store succeed on Google SERPs, use this totally free eCommerce SEO tools.

Google Search Console

  • Key Features: Google’s own tool helps monitor your site’s performance in search results, detects issues, and provides valuable insights.
  • Pricing: Free to use.

6. Yoast SEO

Yoast SEO is a popular WordPress plugin designed to help website owners and content creators optimize their websites for search engines like Google. It provides a range of features and tools to enhance on-page SEO (Search Engine Optimization) efforts.

Yoast SEO


  • Key Features: A popular WordPress plugin that offers on-page SEO optimization, content analysis, and XML sitemap generation.
  • Pricing: A free version is available, and the premium version starts at $89/year.

7. Serpstat

Serpstat is an online SEO (Search Engine Optimization) tool and marketing platform designed to help businesses and website owners improve their online presence and visibility in search engine results. It offers a wide range of features and functionalities that assist in various aspects of SEO and digital marketing.


  • Key Features: Serpstat offers keyword research, competitor analysis, and backlink analysis tools. It also includes a site audit feature.
  • Pricing: Plans start at $69/month.

8. BrightEdge

BrightEdge is a comprehensive SEO (Search Engine Optimization) platform and content marketing solution designed to help businesses improve their online presence, enhance their visibility in search engine results, and optimize their digital marketing strategies. BrightEdge offers a range of tools and features to assist in various aspects of SEO and content optimization.


  • Key Features: BrightEdge provides advanced SEO recommendations, keyword tracking, and competitive analysis for enterprise-level ecommerce websites.
  • Pricing: Custom pricing based on business needs.
Global Digital Marketing Manager Imprivata

9. SE Ranking

SE Ranking is an online software platform designed for search engine optimization (SEO) and digital marketing purposes. It provides a range of tools and features to help website owners, digital marketers, and SEO professionals improve their website’s search engine rankings and overall online visibility.

SE Ranking

  • Key Features: SE Ranking offers keyword tracking, competitor analysis, and site auditing tools. It also includes social media management features.
  • Pricing: Plans start at $39/month.

10. Majestic

Majestic, often referred to as Majestic SEO, is a comprehensive SEO tool that specializes in backlink analysis. It provides valuable insights into a website’s backlink profile, allowing SEO professionals and website owners to make informed decisions.


  • Key Features: Majestic focuses on backlink analysis, helping you understand your site’s link profile and competitor link strategies.
  • Pricing: Plans start at $49.99/month.

ECommerce SEO tools


Selecting the right ecommerce SEO tools depends on your specific needs and budget. Whether you’re a small business or a large enterprise, these 10 best seo tools for ecommerce  offer a range of features to help you optimize your online store and improve your search engine rankings. Evaluate them carefully to find the one that best suits your business goals.


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