Artificial intelligence (AI) is now widely used in marketing. Companies of all sizes—large and small—use the best AI marketing tools to promote their brands and enterprises.
Using AI marketing tools should be a component of your business strategy if you’re a blogger, e-commerce firm owner, or affiliate marketer. You can use it to organize and operate an effective marketing strategy that will speed up the process of reaching your objectives.
What is an AI Marketing Tool?
An AI marketing tool is a program or platform that uses artificial intelligence to make decisions automatically. These choices are supported by information that has been gathered, examined, and evaluated in light of market trends. Making a marketing strategy that anticipates the buyer’s next move is the goal.
Everything is finished in real time without the involvement of a human person. This lightning-quick ability to make automatic decisions is what makes AI marketing tools for business so powerful.
The Best AI Marketing Tools You Need To Use Right Now
1. Jasper.ai
Price: Boss Mode (50,000 words) costs $82 and costs $40 for Starter.
Best Qualities:
- Creating Content
- Tone of Voice Settings
- Learning Machines
- Check for Plagiarism
- Individualized Templates
An advanced AI marketing tool called Jasper—previously known as Conversion.ai—is made to generate engaging social media posts, emails, landing pages, articles, and emails. The GPT3-model created by OpenAI is used by this program to produce text that sounds human. The Before-After-Bridge Framework, Feature to Benefit, AIDA, and PAS templates are also included. Following the submission of your brand name or product, the copy will be produced for you.
Using this potent AI, online stores can also create product descriptions. With the click of a mouse, it can create titles and meta descriptions, as well as bullet points or descriptions for Amazon products.
2. Rapidely
Price: A five-day free trial is offered for each package.
- Designer Plan: $29
- Plan Social Pro: $69
- Enterprise Plan: $89 to start
- Plan of the Agency: $129 to start
Best Qualities:
- Plan, collaborate, and post
- Generator for a monthly calendar
- Carousel Maker
- Attractive Content Creation
- Popular Music
Rapidely is a cutting-edge tool that relies on the potent GPT-4 technology and seeks to transform the production of social media content. Rapidely is a service that caters to business owners and social media experts wishing to automate their content creation process. It was created by two computer enthusiasts who recognized the need for efficiency and automation.
Rapidely substantially improves the experience of managing social media accounts with its essential features, including the capacity to manage many accounts, work with teams, and maintain a smooth workflow. The software also provides a Monthly Calendar Generator, making it simple to create interesting and unique postings. Additionally, in an effort to increase social media engagement, the Carousel Maker enables users to instantly construct on-brand carousels.
One of the highlights is the Captivating Content feature, which creates captivating captions using cutting-edge AI algorithms customized to your brand voice. Additionally, the site offers Reels users the most recent sound trends, enabling them to stay current and competitive.
3. Flick
Price: Free 7-day Trial; $11 for Solo; $24 for Pro; and $55 for Agencies.
Best Qualities:
- On-brand AI caption writing
- AI Idea Generation
- After Scheduling
- Auto-Recommend Hashtags
- The manager for hashtags
A potent marketing tool called Flick AI Social Media Assistant is intended to speed up the process of coming up with ideas, creating, and preparing social media content. During the 7-day free trial period, users may easily test out a new method for quickly producing engaging and brand-consistent content.
This platform powered by AI acts as a dynamic ally by providing AI Idea Brainstorming for unique content suggestions, AI Caption Writing for developing personalized captions, and breaking up long content into manageable chunks for distribution. It excels at post scheduling, making it simple to arrange posts and determine their timing with just one click. It also assists in efficient content management and visibility improvement with features like Auto-Suggested Hashtags and a Hashtag Search & Manager.
This technology, created especially for social media, provides 24/7 assistance and is simple to set up. Flick AI Social Media Assistant is trusted by over 100,000 brands, marketers, and content creators to help them save time, enhance outcomes, and strengthen their social media presence.
4. Beacons AI
Price: The Link in Bio Pro plan costs $10.
Best Qualities:
- Creating Pitch
- Markets Database
- Customization of Tone of Voice
- editing function
- High-quality Content Produced by AI
With a clear goal to reinvent brand outreach for creators, The Beacon’s AI Outreach Tool was created through the union of technology and passion. The tool was established by John and Lisa, two former creators and digital entrepreneurs, and it makes use of both their technological know-how and understanding of the creative sector.
With the help of the technology, designers can quickly and easily create customised and persuasive pitch emails to brands, turning a once-difficult chore into a simple task. The user only needs to choose a brand, choose the tone they want, and specify how long they want the pitch to be. Then, the AI system swiftly creates a polished, unique pitch that may be further customized using the editing feature.
The Brands Database, a sizable resource that enables outreach to any company a creative might want to pitch to, is one of its noteworthy features. This, along with the option to customize the tone of voice, makes sure that each pitch accurately reflects its author.
5. GrowthBar
Price: Standard is $29, Pro is $79, and Agency is $129.
Best Qualities:
- Optimization for search engines
- Generator of Paragraphs
- Creating Metadata
- AI Tools for Blogging
GrowthBar automates content creation using GPT-3 AI. It can suggest particular word counts, hyperlinks, images, keywords, and other things. Both building blog post content outlines and offering comprehensive backlinking are capabilities of the application. Additionally, a Chrome addon is accessible.
Elon Musk helped start OpenAI, which created the GPT-3 AI technology. This AI technology has successfully passed the Turing Test, which verifies that the written copy will sound as humanlike as is practical.
6. Phrasee
Price: Personalized Quote
Best Qualities:
- Management of content
- Analytics for Prediction
- Adaptive Content
- Participation Metrics
The artificial intelligence tool Phrasee focuses on “brand language optimization.” The brand language that businesses utilize in their copy is strengthened by this AI-powered marketing tool. Using a machine learning algorithm and a natural language production system, it can produce a copy for emails, Instagram, Facebook, or even push notifications. The result is convincing writing that adheres to brands and sounds natural. Its customers include Virgin and Domino’s.
7. Smartwriter.ai
Price: $49/month for Basic, $124/month for Popular, and $299/month for Pro.
Best Qualities:
- LinkedIn Extension for Chrome
- LinkedIn Outreach that is customized
- Cold emails with personalization
- Enrichment in Depth
With the aid of Smartwriter.ai, your email outreach can be automated. To spark clients’ interest, an AI technology creates a customized email with a unique subject line. Additionally, it provides customized cold email marketing in addition to the creation of Shopify product titles and descriptions.
Additionally, it allows for interaction with external platforms and solutions, which will improve your cold email outreach process.
8. Optimove
Price: Personalized Quote
Best Qualities:
- Campaign Analysis
- Hyper-segmentation
- A/B Evaluation
- Tracking Multiple Channels
Optimove is a consumer data platform with AI-based marketing capabilities. In order to present a unified view of all the information in one dashboard, it assists in gathering data from many platforms. Businesses can easily decide on marketing methods and examine or share the information.
Their artificial intelligence (AI) tool, Optibot, searches and examines all the customer data supplied to produce useful insights. It can suggest which ads you should discontinue running based on your losses or let you know which customers could be receiving too much information from your organization.
Sweaty Betty, John Hardy, and New York Racing Association Inc. (NYRA) are a few of the clients of Optimove.
Top 10 AI Writing Tools for Content in 2023
9. Acrolinx
Price: Personalized Quote
Best Qualities:
- Access Regulations and Permits
- Full-Text Search
- Change Management
- Process of Approval Control
An AI-powered marketing tool raises the content’s quality so that it complies with brand guidelines This tool is used by large corporations like Google and Amazon to ensure that all of their marketing materials adhere to their brand guidelines. Style, tone, grammar, and even company-specific phrasing can all be set. Its AI will review the content and provide recommendations for enhancements.
10. Brandwatch
Price: Personalized Quote
Best Qualities:
- Autonomous Reports
- Customizability of Reports
- Follower Evaluation
- Influence attribution
- Alerts by email
Consumer intelligence and social media management are the two key services that Brandwatch provides. Numerous use cases, such as market research, brand management, content marketing, crisis management, and influencer marketing, can be addressed by these two systems.
As it has been operating for more than ten years, you may expect a plethora of data in addition to the variety of use cases it offers. But helping you use all that data effectively is where it really excels. Its consumer intelligence (CI) platform is an AI-powered tool that will produce actionable insights that will help you better understand both your consumers and your brand’s positioning in the market. It provides a comprehensive insight of how consumers view the brands, goods, and market trends that they represent. After that, you can use its adaptable user interface or choose from dozens of live visualizations to help you understand all the data.
11. InstaText
Price: $11.99 per month for single users, or a custom quote for businesses and scholars
Best Qualities:
- Sentence structure
- Rephrase sentences
- Check your tones
Similar to Grammarly, InstaText is an online writing tool driven by AI. While it performs fundamental tasks like grammar and spell checks, it also goes one step further by improving the readability of the phrases. Its ability to guarantee that the tone and style of the writer are maintained despite the rewriting is its most crucial quality. For brands that want to keep their true voice throughout all of their communications, this is crucial.
The ability to specify numerous keywords with InstaText is yet another fantastic feature. The application keeps the keywords exactly as they are when you use it, saving you time when altering the copy.
12. Grammarly
Price: Custom Quotes.
Best Qualities:
- Transparent Communication
- Real-time Reactions
- Tone Modifications
- Continuity of Form
- Check for Plagiarism
Grammarly is one of the best free marketing tools for any company. Businesses can ensure that their written content is polished and professional by double checking it on this robust AI content marketing platform.
It has highly precise AI that instantly evaluates internet grammar and spelling. However, you can also add it to Google Chrome as an extension. Tone, clarity, and style checks are among the more advanced capabilities available in the Premium and Business editions.
13. Seventh Sense
Price: Hubspot starts at $64 while Marketo starts at $360.
Best Qualities:
- Campaign Evaluation
- Reporting/Analytics
- Campaign Management for Email
- Event-Related Actions
An AI email marketing campaign solution called Seventh Sense makes sure that your emails are delivered to each customer at the right time. Since customers will be viewing their emails at the most advantageous time thanks to this customised service, marketers may interact with their audience more effectively.
In addition to increasing email deliverability, the intelligent platform also helps to improve sender rating. For businesses who send out hundreds or thousands of emails per week, this is a crucial characteristic. Only Marketo and Hubspot are intended to work with Seventh Sense.
14. MarketMuse
Price: Free for single users, $7.200 for standard users, and $12,000 for premium users
Best Qualities:
- Categorization/Grouping
- SEO Rank Monitoring
- Visualization of data
- Competitor Research
MarketMuse takes pleasure in utilizing AI in all of its services. The program is intended for use by companies that require assistance in creating optimal long-form content, such as emails, sales letters, landing sites, or articles.
Deep AI study on the subject is first conducted. The program then generates a first draft based on the selected topic to assist users in beginning to write the copy. A content brief and KPIs are also included as guides. The copy can be further edited by users using the built-in editor, who can then modify it in accordance with the AI’s recommendations.
15. DeepL
Price: $8.74/month for Starter, $28.74/month for Advanced, and $57.49/month for Ultimate.
Best Qualities:
- Translation of the entire document
- Language Auto-Detection
- Website Application
It is advantageous to provide appropriate translations of your marketing copy or content if your company serves a global market. A potent AI program called DeepL can translate text and files into a number of well-known languages of your choice. It doesn’t just translate the text word for word; it also adds nuances and terms that some of the most powerful translation programs, including those from Google and Microsoft, struggle to understand. The finished product is clear, correct writing that flows well.
16. Chatfuel
Price: (Monthly) – $11.99/$199 for Business/Enterprise.
Best Qualities:
- Marketing via Multiple Channels
- Template Administration
- database integration in the lead
- Pipeline Administration
One of the most popular chatbots on the market is Chatfuel. Before delivering leads to a live sales representative if they are ready to make a purchase, it helps automate FAQs and qualify them.
Additionally, it provides connections for a wide range of third-party applications, such as Calendly, Shopify, and Google Sheets. In the event that your system needs a custom integration, they even have an API.
17. Customers.ai
Price: Personalized Quote
Best Qualities:
- Interface for Customization
- Conversion of sales
- Outreach Funnels that are Automated
A multi-platform chatbot maker called Customers.ai enables companies to effortlessly manage their marketing conversation material. It offers an integrated toolkit and a unified chat inbox that make growing any campaign simple. Another tool they offer is InstaChamp, a wonderful marketing chatbot developed for IG businesses.
18. ManyChat
Price: Month / $15 for Pro
Best Qualities:
- Database of marketing leads
- Database of marketing leads
- Adjustment Interface
- Real-time Chat with Customers
Manychat has made a name for itself as a major force in the industry of AI chatbots. It is easy to use and carefully designed for sales and marketing. ManyChat primarily focuses on Facebook Messenger, though they do support Instagram Direct. Users of the AI tool can put up a bot in as little as 20 minutes without any programming experience.
19. Brand24
Price: (monthly) $39 for individuals, $99 for teams, $149 for professionals, and $249 for enterprises.
Best Qualities:
- Chart for Discussion Volume
- Exporting Data
- Sentiment Analysis
- Social Evaluation
Reputation is everything in business. Brand24’s powerful AI social media monitoring tool enables brands to continuously monitor both positive and negative social media comments about their company. It investigates online debates concerning the business, its products, and competitors.
Along with monitoring brand reputation, it also enables you to evaluate marketing initiatives and deal with potential problems before they worsen.
20. Surfer SEO
Price: $49; Pro costs $99; and Business costs $199.
Best Qualities:
- Generator of Free Outlines
- Research tool for keywords
- Keyword Explorer
- Article Editor
SEO Surfer is a user-friendly AI online application that is made to optimize blog posts, articles, and other publications. It was designed for more technical SEO and enables users to thoroughly inspect current material and evaluate it against the competitors. In addition, Surfer has over 500 ranking metrics for content analysis and supports BERT keyword evaluation from Google.
Keyword Surfer Review
Why Use AI Marketing Tools?
Speed is the primary driver of the demand for artificial intelligence marketing products across all industries. An AI system processes enormous volumes of data from sources including social media, email, and the Web. It also bridges the information gap between the data and useful advice you can utilize to improve your marketing and sales efforts.
The Benefits of Using AI in Marketing
Automatic decision-making
One of the biggest benefits of AI marketing technology is its capacity to immediately automate data-based conclusions. In marketing, data are everything. It could show you how your intended audience will react to your content or offer guidance on how to conduct email marketing campaigns most successfully.
Time and money is saved
Every company wants to operate marketing initiatives on a budget. Although an AI marketing tool may require an initial investment, it pays off by saving you money. It enables companies to operate quickly and effectively without having to pay employees to perform manual labor. Instead of hiring a whole crew, you can focus on recruiting workers to handle crucial jobs. The use of AI also reduces human mistake.
Real-time customisation is produced
Your clients count on you to understand their needs. AI marketing technologies can assist you by modifying your sales and marketing tactics to create a customized experience for each individual customer. To better understand the behavior and purchasing habits of clients, artificial intelligence can employ predictive analysis. Google, Netflix, and Instagram all use this to suggest shows to watch or posts to share with you.
Consider the advantages of directing clients to a certain product or service based on their prior experiences with the business. Giving customers a customized experience enables them to develop a connection with your brand. In fact, consumers increasingly demand customized messages from brands rather than a generic one.
Increases return on investment (ROI)
Marketers may make the most of the data gathered while saving money on fruitless secondary attempts with the aid of creative marketing tools like these.
Additionally, AI technology offers profound customer knowledge and reveals what your customers want. Additionally, it organizes warm leads and helps them proceed, which finally results in a sale and a higher return on investment for your company.
The Use of Artificial Intelligence (AI) in Marketing
The top AI marketing tools may help your business in a variety of ways, including content creation, customer experience enhancement, and sales forecasting. Here are some recommendations:
Creating content
Content is the main engine of digital marketing. Without it, it would be difficult for businesses to persuade customers to buy their goods. The time it takes to write and produce something each day can be quite long. Marketers need to strategically plan their objectives, create the content, edit it, and then release it at the ideal time for maximum impact.
By speeding up the content creation process, AI marketing solutions can be helpful in this area. With the use of numerous social media marketing tools, it can automate messages or raise engagement.
Automated email marketing initiatives
The best AI email marketing platforms make it simple for marketers to produce interesting emails that maintain consumer engagement and brand partnerships. Emailing is one of the most tedious marketing tasks. Businesses can spend less time finding, generating, and testing email content by using an AI tool.
Chatbots
A lead can be nurtured with an AI chatbot. If correctly set up, a chatbot can enhance customer service. These bots can respond to frequent inquiries about a product or service’s price or availability. If you require more advanced solutions, get in touch with a customer service agent. Additionally, chatbots ensure that your clients won’t feel forgotten when contacting you.
Regulate dynamic pricing
When a product or service’s price changes in response to the state of the market and the availability or demand of the good or service, this is known as dynamic pricing.
Because of the frequent price changes this pricing mechanism allows for, AI-powered solutions can leverage it to boost margins. Airlines and hotel booking websites are the best examples of dynamic pricing because their rates change based on supply and demand.
Sales projection
Businesses must set goals for their revenues if they are to succeed, and they must find a strategy to ensure that these targets are met during the campaign period. The use of AI marketing systems enables marketers to comprehend and predict potential sales based on their customer data and historical consumer behavior.
Businesses can use this predictive intelligence to determine which goods will become top sellers, how much stock to keep on hand to prevent inventory problems, or which goods require additional promotion.
Tags: AI Marketing Tools, AI Marketing Tool, Best AI Marketing Tools.
Conclusion
AI and machine learning marketing is nothing new. Businesses have relied on technology for a long time to execute improvements in their operational processes and obtain relevant data to increase sales. However, in today’s increasingly digital world, using the best AI marketing tools is seen as a necessity rather than a luxury.